Each year, more than $240 billion in federal and state aid is available to students to support their higher education pursuits, and financial aid award letters are the primary way students and families get crucial information regarding eligibility and access to funding. Despite research to document variances in award letter terminology and structure, little has been done to understand the specifics regarding exactly what consumers find unclear when it comes to financial aid notification forms—until now.
Never before seen data collected by CampusLogic highlights how students and families find either wording or dollar amounts on their notification letters to be unclear. In July and August of 2019, CampusLogic surveyed 1,000 students, 750 parents, and 230 financial aid experts with the goal of discovering exactly what aspects of award letters consumers find unclear, as well as why they find those aspects unclear. The insights gained in this data report come directly from the consumers who stand to gain—or lose—the most from the information in award letter notifications.